Wednesday, October 6, 2010

don’t go big, go mega.

Sissy Boy have once again stretched the boundaries of looking good. The masters of stretch and the genius of jeggings have recently launched the Mega Stretch jean, which is nothing short of magnificent.

What’s in a percentage?

Ordinary stretch jeans have between 8 – 15% elasticity. The very sexy, very stretchy Mega has an extraordinary 35%. This allows the denim to cover seamlessly and recover immediately. Simply put, this super skinny won’t let you down with bagging or sagging in the high bend zones.

Feeling is believing.

The experience of the Mega Stretch can be altogether surprising. Don’t be fooled if on the hanger the jeans seem a size too small. In fact you may be convinced that you will never get them on. Persevere. The Mega Stretch jean glides effortlessly over and up. Expecting perhaps to look like you’ve squeezed into a size to small, there are in fact zero tell tale ‘tight’ zones. Just a smoother, skinnier silhouette.

Second skin skinnies?

The skinny is here to stay and thanks to technology there’s no longer a whole lot of gymnastics required to pull them on. We have moved from the age of the stove pipe to the skinny and now to we enter that of the super skinny. Here comfort is as much of a requirment as good looks and the Mega Stretch jean delivers both -beautifully.

The Mega Stretch jean is R699 and is available at Sissy Boy Cavendish, V&A, Canal Walk and Gateway stores as well as selected Stuttafords stores and boutiques nationwide from the end of August 2010. For further stockist information contact 021 5064600.

This information was prepared on behalf of Sissy Boy by Press Stick Press Office. Information and images are for immediate release. For additional information contact lavita@pressstick.co.za

www.sissyboy.co.za

Sissy Boy is about more than just fashion. It is a statement of independence and confidence. The Sissy Boy embodies the provocative woman who oozes attitude and above all, loves herself. The leading denim brand in South Africa, Sissy Boy is the elixer of looking good, providingwomen with fashions’ most valuable commodity – inner confidence.
          


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